Salta la Linda (Salta the beautiful) as it is affectionately known, has boomed in recent years due to both internal and International tourism. The nearby mountains and the pleasant climate are deciding factors in its success. But the city itself has its appeals too. The main plaza is a great place to sit down and drink a coffee and people watch and the .
The city is somewhat of a frontier between the more European south of the country and the indigenous extreme north.
Due to the number of mines in the area, a small expat community does exist. There are also many backpackers who stuck around to study Spanish or teach English.